Business / Product Planning
It is all about focus and execution. We are not about bringing theoretical processes to your company, but rather a proven track record of developing strategic plans and implementing them, with an outcome of sustainable growth, maximum revenue and margins, and repeatable results.
Wayne Arvidson is a seasoned global marketing, product management, and business development executive with 25 years of senior management experience in companies ranging from start-ups to Fortune 500 firms. His key attributes are his strong leadership and organizational skills, which he's used to develop new business opportunities, expand market share, and steadily increase revenues.
Having held senior leadership roles at companies such as Iomega, Avid Technology, and Quantum Corporation, he has strong knowledge of data and video management technology, as well as expertise in vertical markets such as print & publishing, media & entertainment, and surveillance & security.
He's best known for his ability to develop strategic plans and successfully execute them, especially when it involves multiple groups across an organization.
He has served as an advisor to the European Commission and is an accomplished speaker that presents at press and analyst events, sales training and industry conferences, and “expert opinion” segments on various radio and television programs.
He currently serves on the Security Industry Association committees for Homeland Security, International Relations, and Government Relations, as well as Airports Council International, International Association of Chiefs of Police, and the Advisory Board of Axle AI.
Nurturing positive relationships, whether strategic, technological, channel, or co-marketing, can be the most effective way to expand your business opportunities. By leveraging our extensive network of industry contacts, we seek out complementary companies to create synergistic opportunities. We’ll identify and establish contacts at key targets, book meetings with key personnel, and take the relationship all the way through the final agreement phase. As an ancillary business service, Arvidson+Wagnisse provides on-going relationship management to supplement your in-house staff.
Arvidson+Wagnisse can provide you with a comprehensive overview of specific markets including identification of top end-user accounts, key channel and technology partners and viable industry associations. We can provide an analysis of the market potential, architect distribution plans, and provide “go-to-market” planning. In addition, we can provide access to market research resources, branding and communication specialists, analysts and press contacts all specializing in the technology industry.
Whether a developing start-up, a new business division or simply a new family of products, we can develop business plans to help you assess and implement your opportunities. All plans include a thorough industry and market analysis, strategic and tactical plans, financial and risk analysis, and exploration investor potential, if applicable.
Which distribution profile is right for your business...direct-to-user, two-step via integrators and VARS or OEM? Most likely, it’s a complicated matrix which may include all of the above. The proper structure and intricate balance of a solid distribution profile can be one of the most critical factors of success. We can help you define the most beneficial solution.
From the “Go-to-Market” strategy and distribution profile, we’ll identify and analyze the best partners to go build sales through the appropriate channels. We make the contacts, arrange the meetings and follow the process through the drafting and formalizing of partner agreements. We can also provide on-going account management services where needed.
Through Arvidson+Wagnisse’s extensive network in the financial community, we will help guide you through the process to pair you with the right type of funding or M&A partner. We’ll also help develop the supporting materials, prepare the pitch, and create the final presentation you’ll need to close the deal.
Being strategic means being focused. Arvidson+Wagnisse has teamed up with expert service providers in disciplines such as investment and acquisitions, and ranging from sales, marketing, or operations to organizational development specialists. We can manage their services for you, or make the introductions and provide the necessary follow-up to make sure you get the best results possible.
If you are interested in becoming a member of the “Partner Referral Network”, please send a brief overview of your services and references to firstname.lastname@example.org.