Business Development
Marketing Strategy
Business / Product Planning
Distribution Architecture
Channel Development
Our Philosophy
It is all about focus and execution. We are not about bringing theoretical processes to your company, but rather a proven track record of developing strategic plans and implementing them, with an outcome of sustainable growth, maximum revenue and margins, and repeatable results.
Wayne Arvidson is a seasoned global marketing, product management, and business development executive with 25 years of senior management experience in companies ranging from start-ups to Fortune 500 firms. His key attributes are his strong leadership and organizational skills, which he's used to develop new business opportunities, expand market share, and steadily increase revenues.
Having held senior leadership roles at companies such as Iomega, Avid Technology, and Quantum Corporation, he has strong knowledge of data and video management technology, as well as expertise in vertical markets such as print & publishing, media & entertainment, and surveillance & security.
He's best known for his ability to develop strategic plans and successfully execute them, especially when it involves multiple groups across an organization.
He has served as an advisor to the European Commission and is an accomplished speaker that presents at press and analyst events, sales training and industry conferences, and “expert opinion” segments on various radio and television programs.
He currently serves on the Security Industry Association committees for Homeland Security, International Relations, and Government Relations, as well as Airports Council International, International Association of Chiefs of Police, and the Advisory Board of Axle AI.
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